Analysis: 3 Large Heavy Diseases, “liao Dao,” A Film Laminate Flooring

2005 to 2007, strengthened the concept of the floor because of the many turns speculation bubble prospered, but did not last long, since late spring of 2008, the industry is almost synchronous with the Chinese stock market, and gradually get down. In response to this situation, there were people in the industry joke: the concept of the bubble will eventually become the floor the last two years to strengthen the industry into “bear market” really pushing hands. In recent days, our reporter on the floor, Sichuan strengthen the industry’s survival status quo was to visit some of the industry.

Crux of a Concept Marketing Serious overdraft Present, strengthening the floor under various names, classification particularly detailed and derives the concept of more. Such as, from the thickness is divided into 8 mm, 12 mm; from the specifications on the sub-plate and narrow width of plate; up from the floor of the characteristics of a crystal surface points, relief surface, locking, and quiet, and antibacterial , waterproof, etc.; from the suit can be divided into solid wood, over wood, hand-rub product lines … … the concept of a pile, in 2006 launched the first floor when the sun Rhine 12 mm thick, the floor, not a half months, the market will the emergence of a “similar concept” of the floor, such as the Power Dekor, Shengluo Na, etc. have been pushed 12 mm floor concept. Looking back now, in fact, strengthen the concept of innovation each floor, were all set off a vigorous battle to follow suit. For example, from early crystal surface flooring, embossed floor, lock the floor, quiet floor, antibacterial floor to the floor late in the hunting aldehyde, E0 floor, so that the concept of marketing is becoming increasingly severe.

Kenuo Sen, general manager of Chengdu Branch, Chinese flooring reminder Yusheng talk to reporters: “The concept of strengthening the floor flooding in from 2006 to 2007 reached a height of madness, the fact that: the bubble blew, the more easily broken . entered in 2008, Financial Crisis sweeping the globe, property and stock markets crashing, and strengthen the floor also went into the long winter, some of the strength of the second and third tier brands have shrunk bad. Sichuan province alone, and strengthen the brand almost shrinking floor front, even if the province’s first-line brands have not been spared. “

‘s Comment: The concept of madness as the balloon grows bigger and bigger hype, but the potential threat that few people reflect on their situation resembles at its peak in 2007, China’s stock market. The so-called ebb in 2008, 70% of China’s stock market crash, many also experience reinforce the floor to the crazy price of 23 city dealer ranks shrink from 30% to 60% of the floor to strengthen the brand everywhere, in fact, regardless of their play What is the concept of strengthening the structure of the floor are the same.