Do you know what the cheapest yet most effective means to build loyalty among your customers and clients is? It is the personal touch. From sending out greeting cards to handwritten notes posted to your customers, you will be able to establish a stronger relationship because of the personal touch involved in your marketing strategy.
Lets face it. Theres nothing more personal than a handwritten note on your letterhead and a special message for each of your current customer on a custom greeting card printing. The act of personally writing the message yourself tells your customers that they are special and appreciated. You not only increase your chances of getting a positive response from your customers, you also get the chance to make them feel loyal to you and your business.
Building loyalty starts by making your customers feel special. By taking care of them, you are not only retaining them in your services but you also get to generate new ones from their referrals.
Providing that personal touch to your marketing campaign is low cost and can effectively promote brand loyalty among your customers. It is so exciting to the recipients that it somehow completely blinds your customers from other marketing strategies trying to vie for their attention.
The downside however, is on the side of the marketer. It takes time and effort on your part to personally write by hand your message to each of your customers or even to make a personal call just to know how they are and what more you can do to improve on your customer service.
It takes hard work to sit down and think of what you want to say to your clients, write it down, find nice greeting cards to carry your message, put them inside envelopes, stamp and then mail them to your recipients. An email would have been easier and faster. But it definitely lacks the personal touch of the custom greeting card printing youve prepared yourself.
Writing a personal note is the prime example where easier is not always better. The more difficult things you do for your customers, the more you catch their attention with your efforts. Again, this just goes to show that youre going out of your way to make them feel special and appreciated.
So here are some more ways you can do to improve further on the loyalties you get from your customers.
Always be thankful. Have a stack of thank you cards and notes ready so that you will have one available every time you think about letting your customers know how grateful you are of the business they bring you. Try to write at least once a day. Choose a customer true religion and get it mailed immediately. Youll be surprised of the overwhelming response you get from that person that would reward you for the short time you spared out of your busy schedule to let that person know youre grateful.
Send out an idea. Invite people to coffee or lunch with the aim of running your new ideas by them. The more ideas that get a nod from your customers, the more chances youll have of increasing your revenues.
Send out birthday cards and holiday greeting cards. Dont be like the others who send pre-printed ones that anyone can buy from the drugstore. Really take the time to write your personal greeting, sign it, and then mail it to your recipient.
Attach a note to information or an article, which you think your customer would find interesting. It will make the person feel so important that you thought about him or her and his or her interests.
These little things say a lot when it comes to making your customers feel special. So add that extra personal touch to your marketing strategy, and see a big difference in your loyalty output.
Send out birthday cards and holiday greeting cards. Dont be like the others who send pre-printed ones that anyone can buy from the drugstore. Really take the time to write your personal greeting, sign it, and then mail it to your recipient.